Does Your hair Have Protein Build Up?
Healthy hair has plenty of protein in it. After all, your hair is made of it!
Protein gives your hair fullness, bounce and sheen. It is essential for hair growth and length retention.
Keratin, the natural protein your hair is made of, can be found in a ton of hair care products on the market from leave- ins to deep conditioners that coat your hair to make it stronger.
But when it comes to hair protein, too much of a good thing has negative side effects and you may be over doing it...
How to Tell if Your Hair has Protein Build-Up
Protein build up occurs when you are using too many products with protein in it or one product with a lot of it. Here's some tell tale signs that you may be experiencing protein overload:
Your hair is dry and brittle
Your hair is difficult to style
Your hair is stiff and feels straw-like
When you stretch your hair it breaks easily (low elasticity)
Your hair is dull and lacks shine
You experience a lot of split ends, tangles and breakage
Your hair sheds more than normal
How to Fix Protein Build-Up
Once you've figured out if your hair is suffering from protein overload, now is the time to get to work. The mission is to balance out your hair by putting moisture back in it.
Cleanse with a clarifying shampoo
A clarifying shampoo is strong enough to break apart proteins that are bonded to your hair. A gentle clarifying shampoo like the Volume Shampoo, will detox your hair from protein build up and other pollutants but won't strip your hair of it's natural oils and moisture. You should wash your hair with a clarifying shampoo once a week to get rid of build up.
Moisturize, moisturize, moisturize
Dry hair always leads to split ends and breakage. It is so important to balance your hair out with moisture when using protein to prevent dryness. You don't want to forgo protein altogether because your hair can then go into moisture overload.
Opt for products that strike a balance like the Deep Repair Treatment that will infuse moisture into your hair while repairing damage, or the Emergency Miracle Treatment that will keep your hair moisturized in between wash days.
Book a trim
If your hair is hard to maintain and style, it's time to book a trim. Cutting off split ends and damage will not only make your hair easier to manage but it will cut off the protein that accumulated on the ends of your hair, causing it to weigh your hair down.
Reset your hair and scalp with our Volume Shampoo. This clarifying shampoo is powered with bentonite clay to gently pull out buildup, impurities, and excess oils — giving your scalp a “facial” while leaving your hair soft, clean, and hydrated. Unlike harsh clarifiers, it removes product residue without stripping your hair, making it the perfect first step for healthy, thriving strands.
Features:
Deeply cleanses scalp and hair to remove buildup and impurities
Infused with bentonite clay for a detoxifying yet moisturizing cleanse
Leaves hair light, fresh, and weightless — never dry or brittle
Creates the perfect foundation for blowouts, silk presses, or protective styles
Works beautifully on all textures, especially fine hair that gets weighed down easily
Benefits:
Your scalp feels refreshed and balanced, not tight or dry
Helps curls, blowouts, and silk presses last longer by starting on a clean base
Lightweight formula makes it safe for weekly use
Pairs perfectly with the Moisture Shampoo for the ultimate cleanse + hydration routine
Think of the Volume Shampoo as your reset button, the one step that ensures your hair is clean, healthy, and ready to shine.
What’s inside:
•QUINOA PROTEIN: penetrates the hair shaft plumping each strand to maximum fullness.
•BENTONITE CLAY: plumps, strengthens and protects hair.
How to Use:
SHAMPOO: Wet hair and lather from roots to ends. Rinse.
CONDITIONER: After cleansing with shampoo, apply evenly from roots to ends. Leave in for 3-5 minutes and rinse thoroughly.
Give your hair the ultimate reset with our Deep Repair Treatment. Formulated with the perfect balance of strength and hydration, this intensive mask revives dry, damaged strands while keeping them soft, defined, and healthy. Infused with keratin protein and rich moisturizers, it works from the inside out to repair, fortify, and restore your hair’s natural beauty.
Features:
Deeply hydrates while reinforcing strands with protein
Infuses keratin to strengthen and protect against breakage
Restores elasticity so curls clump, pop, and define
Improves softness, shine, and manageability
Ideal for hair that is heat styled, color treated, or prone to dryness
Benefits:
Hair feels instantly stronger and more moisturized
Visible results, curls spring back with bounce and definition
Keeps straight naturals and curly girls alike protected from heat and stress
Perfect for weekly deep treatments or paired with a steam treatment for maximum absorption
When your hair needs both moisture and strength, the Deep Repair Treatment delivers. It’s the key to keeping your strands resilient, hydrated, and full of life.
What’s inside:
SUNFLOWER OIL + MALACHITE: restore moisture, shine, and resilience while protecting hair from environmental stressors.
RHASSOUL: a mineral rich clay, makes this a great treatment for even finer textured hair.
How to Use:
Apply to clean towel dried hair and leave in for 5 to 15 minutes, then rinse. Tip: Focus on mid-lengths to ends to help prevent split ends.
Give your hair the hydration it craves with Emergency Miracle Treatment. This lightweight leave in conditioner penetrates deep into each strand, delivering lasting moisture without heaviness. Perfect as the foundation for any style, it preps and protects your hair so it stays hydrated, healthy, and manageable all week long.
Features:
Lightweight formula absorbs quickly to hydrate from the inside out
Provides lasting moisture retention between wash days
Strengthens and softens without buildup or heaviness
Ideal prep step before blow drying or heat styling
Safe for natural hair, relaxed styles, extensions, and fine strands
Benefits:
Keeps hair hydrated longer, even if you heat style weekly
Perfect balance of moisture and weightlessness
Leaves hair soft, manageable, and frizz-free
A must-have for straight naturals or wash and go girls who need moisture without reapplying product daily
With Emergency Miracle Treatment, you can enjoy long lasting hydration and strength without compromising your style, it’s the leave in that truly lives up to its name.
The Benefits:
• SILK PROTEIN: nourishes, repairs and protects hair.
• SERECITE MICA: smooths, seals hair color and provides radiant
shine.
• UV FILTERS: block sun damage.
How to Use:
Depending on the length and type of hair, apply desired amount to damp hair after washing.
Comb through roots to ends for even distribution.
Do not rinse out. Style as usual.